Is Squarespace good for online stores?

Yes for small to mid-size stores; very large or complex catalogs may outgrow it faster than Shopify.

Can I switch Squarespace templates later?

Content generally carries over when switching templates, though some manual layout adjustment is usually needed.

Does Squarespace have SEO tools?

Yes, covering the essentials — meta tags, sitemaps, alt text — though less structural control than Webflow or WordPress.

Is Squarespace good for photographers?

Yes, its gallery and lightbox templates are among the best in the category for visual portfolios.

For PortfolioFor BlogFor PhotographersFor Small BusinessFor eCommerceeCommerceAI Builder

Squarespace

Design and visuals come first — polished templates with less room to go wrong

Squarespace's tightly art-directed templates make it the best choice for portfolios, blogs, and brands where visual polish matters most.

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Overall score

out of 10

Price

$16/mo (Personal)

Free plan

Templates

100+ templates

eCommerce

Yes

SEO tools

78%

Storage

Unlimited storage

Templates & Design93%

Squarespace's templates are consistently the most art-directed in the category, with strong typography and photo layout out of the box.

Ease of Use82%

The grid-based editor keeps you within a template's design system — less freedom than Wix, but a much lower chance of an amateurish result.

SEO Tools78%

SEO basics are solid, but structural control (URL patterns, advanced redirects) is more limited than Webflow or WordPress.

Pros

✓Some of the most polished templates available

✓Excellent built-in galleries and lightboxes

✓Clean, focused blog editor

✓Simple, predictable pricing tiers

Cons

–No free plan, only a trial

–Less layout flexibility than Wix or Webflow

–Fewer third-party app integrations

What’s included

Award-winning templates

Built-in galleries & lightboxes

Native blog editor

Squarespace AI design tools

Email campaigns

Built-in analytics

eCommerce Features

Commerce features cover product listings, inventory, and subscriptions well for small to mid-size stores, without Shopify's depth for complex catalogs.

Pricing

Plans start at $16/mo with a straightforward tier structure and few hidden extras compared to competitors' app-driven pricing.

Customer Support

24/7 email and live chat support, plus detailed video guides and a searchable help center.

How to create a site on Squarespace in 5 steps

1
Start a free trial
Sign up at squarespace.com — a 14-day free trial requires no credit card.
2
Pick a template
Browse the template library by category and select one close to your desired layout.
3
Customize sections
Edit text, swap images, and adjust the site-wide style panel for fonts and colors.
4
Set up commerce or forms
Add a store, booking system, or contact forms depending on your site's purpose.
5
Connect your domain and publish
Connect an existing domain or purchase one through Squarespace, then publish.

Reviewed by

Elena Vogel · Lead Web Design Analyst

Frequently asked questions

No, but a 14-day free trial is available to test the platform before committing.